BEFORE POPSOCKETS GRIPS, THERE WERE BUTTONS
In 2010, the founder of Popsockets was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. As ugly as the buttons were, they worked. In the course of improving on the idea, he developed about 60 different prototypes, making the buttons expand and collapse via an accordion mechanism, so that they could function as both a stand and a grip. 4 years later Barnett launched the business out of his garage in Boulder, Colorado and has sold over 40 million worldwide.