The business of undies/underwear may seem like a trivial thing to some, but for the girl who can’t abide creeping, pinching, and shifty undies, it’s a big deal. Bloom Kids Essentials’ mission is to provide girls with top of the line, eco-friendly underwear that stays put. They understand the struggles kids and parents endure when dealing with bad-guy underwear. Girls revolt, refusing to wear unbearable materials that pinch, itch, and creep while parents stand by, feeling helpless and frustrated.

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