The idea for Chewbeads began in 2009 shortly after the birth of Lisa Greenwald’s son. Like most babies, he loved to put everything in his mouth and like most moms, she didn’t feel comfortable letting him chew on her jewelry. She had an amazing collection of necklaces and bracelets, so with those as her inspiration, she set out to create soft, non-toxic jewelry, which was colorful, chic and, above all else safe.

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