What do a professional cartoonist, golf putter designer, a surfer and a geek have in common? No, this is not a bad joke in the making, this is the story of four friends that couldn’t be more different but had one thing in common: They were all proud dads! The four had a strong belief that caring for baby should never be a chore. Together, the four fathers co-founded the new company, Blooming Baby, and after more than a year of hard work, they rolled out their first product: Blooming Bath. The flower-shaped bath pillow conforms to the shape of any sink – and keeps those little wiggle worms right where they belong. It’s durable, easy to clean and unbelievably adorable.